Jordan Concord Classic

Jordan approached Hovercraft to create animated 16-bit graphics inspired by the 90s classic video game, NBA Jam. These assets were created for the Concord Classic, a Chicago high school basketball tournament and event celebrating the upcoming release of the Jordan Concord 11. Hovercraft studio reimagined the mascots of each school, created Jordan brand illustrations, and animations for game calls.

Illustration | Animation


Studio: Hovercraft Studio

Creative Director: Zack Teachout 

Designers: Romeo Salazar

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