Nike Epic React: Instant Go
With the release of the Epic React shoe, Nike wanted to build an experience that highlighted qualities of the comfortable running shoe. Hovercraft Studio built a treadmill-powered interactive video game with immersive environments. As runners, tested the shoe, they went through 4 distinct worlds which each represented a specific quality of the shoe. Working with the conceptual direction and style being developed by designers, Romeo and Tyler, I executed style frame illustrations for the Desert world. This level represented lasting and cycled between night and day.