Nike Epic React: Instant Go

With the release of the Epic React shoe, Nike wanted to build an experience that highlighted qualities of the comfortable running shoe. Hovercraft Studio built a treadmill-powered interactive video game with immersive environments. As runners, tested the shoe, they went through 4 distinct worlds which each represented a specific quality of the shoe. Working with the conceptual direction and style being developed by designers, Romeo and Tyler, I executed style frame illustrations for the Desert world. This level represented lasting and cycled between night and day.



Studio: Hovercraft Studio

Creative Directors: Matt Fajohn

Interactive: Justin Gitlin

designers: Romeo Salazar, Tyler Bell, Shawn Astrom

Video: Mo Daoud