Nike Epic React: Instant Go

With the release of the Epic React shoe, Nike wanted to build an experience that highlighted qualities of the comfortable running shoe. Hovercraft Studio built a treadmill-powered interactive video game with immersive environments. As runners, tested the shoe, they went through 4 distinct worlds which each represented a specific quality of the shoe. Working with the conceptual direction and style being developed by designers, Romeo and Tyler, I executed style frame illustrations for the Desert world. This level represented lasting and cycled between night and day.

Creative Directors: Matt Fajohn, Zack Teachout

Interactive: Justin Gitlin

designers: Romeo Salazar, Tyler Bell

Studio: Hovercraft Studio

Video: Mo Daoud

 
 
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LukeAcevedo_Hovercraft_React_Desert_Frame-03.png
LukeAcevedo_Hovercraft_React_Desert_Frame-04.png
react_treadmill_space.png